When a project drags on, everyone reads the brief differently or a team spends too much time on manual work, adding another tool rarely fixes it. First, we need to understand where the problem actually begins.
I connect business, technology and people. I break the problem down, find the links and shape a solution that leadership, teams and developers can all work with. I use AI only where it genuinely saves time, money or repetitive work.
For my doctoral research, I am looking for small and medium-sized e-commerce companies. Participation is anonymous, and each company receives a practical output and agreed support based on what it currently needs.
Three sides of my work. Click the one you're after - each has its own page with the detail.
I straighten out processes and use AI where it genuinely saves time, money or manual work. I am also running an anonymous academic study for e-commerce companies.
Explore → 02Business analysis, project and delivery management, digital creation and idea sparring. Practical help running and growing your business.
Explore → 03Nutrition, lipedema and, gradually, financial education for women. A personal strand built on qualification, lived experience and clear boundaries.
More →I have worked in service operations, data and process at a large e-commerce company, and end-to-end delivery in regulated fintech. That lets me look at a problem through people, numbers and technology - and translate it so the different sides can genuinely understand one another.
End-to-end delivery in a regulated environment. At Fingood I led the Market project from requirements through cross-team coordination to launch.
Data, reporting and process at scale. At Alza I worked on reporting and improving the internal system.
Operations and people directly. At Starbucks I kept the store running through covid - from closing it down to cutting product and facility costs.
Send me a few lines about the project, process or manual work slowing you down. I will tell you plainly whether I can help and what first step makes sense.
